We build consumer brands from zero. Four founders, shared infrastructure, one machine that ships.
4MF is an incubator / venture studio that builds consumer brands in-house — from concept to shelf. We don't advise. We operate.
Every brand in the portfolio shares the same growth engine: Zagged's 40,000-creator distribution network, a proven DTC playbook, and four operators who've collectively scaled brands from zero to nine figures. We build fast, test ruthlessly, and only scale what works.
A new supplement brand built on modern formulation science and DTC-native distribution. Details under wraps.
An over-the-counter product developed in partnership with one of the top 10 NBA players. Category-defining positioning meets elite athlete credibility. Trusted by the pros — now available to everyone.
Four need states (Brain, Gut, Calm, Sleep) delivered via sublingual strips, transdermal sticker patches, and powder sticks. Character licensing play turns supplements into collectibles.
Every incumbent (Hiya, First Day, SmartyPants) sells one hero multivitamin. We're building the first need-based routine system for kids — format matched to ingredient science, not marketing convenience.
The propaganda machine. A creator network of 40,000+ creators and do'ers that puts brands everywhere — TikTok, Instagram, YouTube — at a fraction of paid media cost. Flat-rate CPM, month-to-month, no long-term contracts.
Zagged is the foundational piece of the incubator. Every 4MF brand launches with built-in organic distribution at scale. This is the unfair advantage.
Forbes 30 Under 30. Built Sharma Brands (acquired by Lunar Solar Group). Partner at Rolling Ventures. Hosts Limited Supply (100K+ subscribers). Has driven growth for Hint Water, Judy, Caraway, and dozens of DTC brands from launch to scale.
Co-founder of JUICE, one of the fastest-growing digital marketing agencies in NYC. Co-founder of Zagged. Previously Head of Customer Acquisition at BarkBox. Has launched and scaled brands across DTC, social, and performance marketing.
Founder of Tondo Fulfillment (3PL). Co-founder of Appreneurial. Operations and supply chain operator who has built fulfillment infrastructure for DTC brands from the ground up.
[Bio to be added]